About Laura Reeves

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So far Laura Reeves has created 15 blog entries.

Your Money or Your Wi-Fi – Predicting Functional Obsolescence

In today’s technology-saturated world, we have become increasingly mediated, enhanced, monitored, entertained, and communicated with digitally. As we navigate our lives, weaving a virtual narrative and leaving digital footprints, over time we have come to witness numerous forms of physical media, hardware, software, commodity, and other forms of technology [...]

By | December 6th, 2016|

Gamification: Level 4 | Use Wi-Fi to Win Advocates & Increase Loyalty

Analysts predict gamification will become integrated into more than 85% of daily tasks by the year 2020. If you’re a gamification “n00b” – it’s back to Level 1 for you. Now, for the expert gamers: Over the course of this four-part blog series, we’ve explored multiple theoretical frameworks and real [...]

By | October 4th, 2016|

The Internet of Things: Wi-Fi Wizardry or Cursed Consumerism?

The Internet of Things (IoT) emerged over the last few years as a well-known concept that simply describes “the point in time when more ‘things or objects’ connected to the Internet than people”. Current projections peg IoT to consist of a staggering 50 billion devices by the year 2020, bringing [...]

By | July 14th, 2016|

Blended Learning – Educating Digital Natives

Today’s millennials are on track to becoming the most ‘educated generation to date’. However, statistics also show that employment levels are trailing behind that of generation Xers, reflecting the emergence of a significant skills gap. According to the 2015 Millennial Survey conducted by Deloitte, millennials are questioning the value of [...]

By | January 19th, 2016|

Hospitality Technology In Action: Can ‘Big Data’ Lead to Higher Guest Satisfaction?

Hotel Technology Next Generation (HTNG) 2015 Last month, in the beautiful, sunny city of Nice in France, I was lucky enough to attend the Hotel Technology Next Generation conference, (HTNG). A non-profit trade association founded in 2002, the conference gathers senior technology executives from the hospitality industry to discuss and [...]

By | November 10th, 2015|

IoT: Do You Know Your Wave Terminology?

I wake to the sound of my smartphone, which has assessed the correct time for me to start my day by monitoring my circadian rhythm. I then jump in my smartshower, which already knows what water temperature I like, and can also sense when I’m washing my hair to ensure [...]

By | October 22nd, 2015|